Founded in 1983, Graphic West Machinery is an international supplier of converting and gluing equipment to the box carton industry. It has locations in Australia, Denmark, the United Kingdom, and the United States. It sells new and reconditioned machinery in over 60 countries, along with customized auxiliary equipment. Graphic West Scandinavia, a unit of Graphic West Machinery based in Denmark, is proving that innovation can come from unlikely sources. The company took the lead to develop an on-demand print packaging workflow that some drug companies and packaging printers considered to be impossible. The company identified opportunities to consolidate production steps, reduce costs, and improve efficiency in the production of medicine boxes, and took action to turn this concept into reality.